When the first referral comes in
Each referrer placed by where their first referral landed relative to their own installation. Commissioning takes precedence: once a system is commissioned the customer counts as After commissioning, even if that happens inside the first 8 days.
Activation by installation month
Share of each month’s installed customers who have referred at least once.
Recent months sit low because much of the referral window has not passed yet — not because they are worse. Set a minimum age to compare fairly.
Do they refer again?
Of everyone who gave a first referral, how many went on to give more.
Sub-Channel of first referral
Which Sub-Channel under Referral activated each customer, taken from the referrer role on their first referral.
Before vs after installation
A customer who referred on both sides of their installation is counted in both bars, so these do not sum to the referrer count.
Sub-Channel quality
A successful referrer is one whose referral became an order. Refers again is the share who gave a second referral.
Inside Online and Others
The two Sub-Channels that are not one population. Online splits on whether
a utm_campaign prompted the referral; Others splits on the
underlying referral source.
Campaign-driven referrals carry a
utm_campaign (WhatsApp blasts, brand search, promos);
unprompted ones carry none. What remains in Others is mostly routes
with no employee role by design — only the unattributed row is genuinely
unknown.
How fast the referral is captured, before installation
Days from HOTO to the first referral, for customers who referred before their system was installed.
Negative means the referral was captured before the HOTO milestone was recorded — common for Sales, where the consultant takes the referral around handover. Customers with no HOTO date are excluded.
Referrer activation by cluster
Referrals before the window start are treated as a blindspot and excluded from every figure here. Click any number to download that exact list of customers, with the filters above applied. Turn Click-to-download off to browse without triggering files.
Who activates, and when
Sub-Channel of each customer’s first in-window referral, by the window it landed in.
Actual time from installation
Days from installation to the first in-window referral. The windows above are buckets; this is the underlying distribution.
Installed → Recommended → IDV → Referrer
Each stage as a share of the installed base. Answered the survey is shown in grey because it measures our reach, not the customer.
Does saying yes predict referring?
Referral behaviour split by what the customer answered on the survey. Did not answer is kept separate rather than folded in with detractors — they are not the same population.
Referred vs never referred
The dark band is customers old enough to have had a fair chance and still never referred — the real addressable gap.
By state
Sorted by untapped customers. Click a column to re-sort.
By cluster
Where outreach has the most customers to work with.